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11 KPIs of an Effective Website

23 March 2022 by Sara Wahba

These days our lives, be it personal or professional, are largely impacted by all things related to the Internet. Having a decent and professional website is something of the norm for an organization of any size. 

The website is the core of the business for many businesses, so it is really important to understand how the performance of the website should be measured and improved upon. What KPIs (key performance indicators) are important to ensure the success of the website? So, without further ado, let’s dive in and find out in this post

Most of the mentioned website KPIs can be easily found in Google Analytics reports.   

Total Website Visitors Over Time

We have been successful at helping clients to maintain a close yet far away connection to their clients and customers. This website analytics unit of measurement needs to be persistent over time. It is the gross number that represents the total number of unique visitors over a specific period of time. Each session’s starting point and duration period are calculated to create an exact quantification of interaction time.

New Visitors vs Returning Ones

This website KPI is basically the one that shows you the ratio between people who are interacting with your business for the first time vs those who have been on your site already.  

This is done by impressing visitors and giving them the intuition to follow through with services from your company. Returning visitors are cherishable audience members. They are actually even more important because they are the people that your website has successfully made a great impression on in order to encourage them to visit again. This is why the returning once website KPI measurement setting needs to be accurate and approximate so that clients can utilize their numbers with the right timing, adjustments, and conclusions.


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Average Time Spent on The Page

This is a valuable performance measurement that gives your analytics team the ability to notice your truest visitors. False leads are people who access your page only to click off if they are searching throughout your information for the wrong reasons. Your truest customers are more likely to spend more time and gather questions to make their future encounters a reality. Your ability to measure the amount of time spent on a particular page could help your entire website development team to understand what type of content is the most engaging one. This is a great way to see how well they enhance your website's interaction abilities. 


Number of Pages Visited Per Visit

A professional website has multiple pages with valuable content that delivers lots of helpful advice or insight about the topic of interest. Your number of pages visited per visit analogy could help you to understand exactly what services your client is interested in. It could also help you to understand their thought process throughout the shopping journey so that your website could improve over time. Most websites are successful when they know how to promote their services. Top-of-the-line websites are even more successful if they know how well their marketing content is working. 


Bounce Rate

A good bounce rate is helpful when websites need to identify unique timing and visitor patterns. The bounce rate is a simple analysis rate with the average number of visitors that enter the website while exiting shortly without taking any other action on the website within the same session. Bounce rates are great for distinguishing if viewers are gaining value from information and also this indicates whether your site is well optimized in terms of site speed.  


Conversion rate

An accurate conversion rate is a great way to measure if viewers are completing specific tasks in order to enhance your company's progress and deliver services. This percentage is calculated by observing the number of users who complete the task versus the full amount of users that have accessed the website over a specific period of time. This is one of the most precise measurements that your analytics team could provide you with. It is another analytics testing rate that allows for your website to work as an indicator of how well your company is communicating with clients. You can observe these number changes over time to understand exactly how well new website functions are working. 


Engagement Rate in Social Media

Engagement rate in social media is one of the most up-to-date methods for observing how much your company communicates with customers and how well your content resonates with the target audience. You can actually observe your business's ability to remain relevant and exciting with likes, shares, reposts, and other social media-based interactions. 

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Referral traffic

Referral traffic website KPI is the percentage of website visitors who were referred to your website via 3rd party website. Usually, for new websites, this is the most important traffic channel as your target audience is not really aware of your brand just yet.    Review websites are also great tools that can help you to get a better scope of what your referral traffic looks like. Review websites function as first-hand customers or teammates who have had a direct experience with your company's services. This is also an unbiased way to give your clients more control over the amount of interaction time they would like from your business entity so that it works best for them. 


Revenue Overtime

Revenue over time is the metric showing how much money your website generates over time. This metric is extremely important since it is showing whether or not all your efforts are paying off in terms of bringing revenue to the business through the website or with the help of your website.   

Social Traffic and Conversions

Social traffic refers to traffic coming to your website or an app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand’s website will be counted in your digital analytics reports as social traffic. Social traffic may be either paid or organic traffic, depending on if it comes from your marketing campaigns on social media platforms. 

Custom Website Development

Custom website development is a term that will continue to evolve as industries start to understand their place in the arena of information technology and businesses of the future. Right now, we want you to focus on being the visionary that you need to establish your business's approach into customers' minds and lives for the greatest outcome that everyone could benefit from. Our custom web development team is approaching every project with professionalism so that you can rest assured we will deliver your custom website on time and with exceptional quality.     We would like to know what your company needs to get every door opened at the right time. Your website could be your biggest dream coming to life on a computer screen so that you could make reality your best life. Contact us at Kapsys to start a conversation about possible cooperation scenarios.