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Software Development

7 Things To Keep In Mind When Developing Mobile App

26 November 2021 by Sara Wahba

With the advances in technology, it is not surprising that more people use their mobile devices daily. Whether you are checking your email or playing games, there is always an app for everything. This has led to many developers considering developing their apps. Mobile development is a highly complex process, and it can seem like a daunting task to undertake. In this blog post, we will go over some tips for developing a mobile app!

1. Thorough Market Research

The first step to developing a mobile app is doing thorough research. It would be best if you considered many things, such as the types of apps currently available and which ones are most popular. For example: If you want to develop a music-related app, it would be wise to do some market research and find out how much competition there already is in that specific niche. You also need to consider the type of users interested in your app and how you can attract them. If they are looking for a particular feature, it is crucial to ensure this is available in your mobile app!

The most effective way to ensure that you are on the right track is by hiring an expert like Kapsys. They specialize in helping new developers get their start and avoid common pitfalls. These experts can help guide you as your mobile app begins taking shape and assist with other complicated processes like marketing or monetizing your product!

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2. Target Audience And Its Pain Points

If you want your mobile app to be successful, the product must cater to a specific type of audience. If there is no market for your idea, it will not make sense to continue working on it! Therefore, before starting development of any kind, ensure that you have done thorough research and determined who would use the app and why they would want to use it! Another critical factor is the "pain points" of your target audience. If users feel significant gaps in their daily routine, and you can provide them with a solution, you have a greater chance of success than an app that only offers small convenience for their user base. By solving problems, you will attract an audience willing to pay for your product and may even recommend it to their friends!

3. Choose Which Application You're Going To Build - Mobile, Web, Or Hybrid?

Another important step in the development process is choosing which type of mobile app you want to build. A few things need to be considered when making this decision, such as budget and target audience! If you have the option, it often makes sense to develop an application that can work across multiple platforms (i.e., Mobile, Web, PC, etc.) This is because it ensures your product will reach the largest audience possible. However, this option can often be more complex and expensive, so it may make sense to develop an application that only works for mobile devices if you are on a tight budget. If you have experience building web applications, another alternative would be to create a hybrid mobile app. This option is often easier to develop and less expensive than developing a native mobile application, but it also comes with some trade-offs, such as limited features! The choice is ultimately up to you, but your choice must fit both your budget and the needs of your audience!

4. Decide How You're Going To Make Money, In Other Words, Your Monetization Options

Another important aspect of developing your mobile app is deciding how you will make money from it. This can be a difficult decision, and there are many different options that each come with their pros and cons! Some standard monetization models include Paid Downloads, In-App Purchases (i.e., buying coins or power ups), Advertisements/Sponsorship, or a combination of these methods. As the developer, it's up to you to decide which monetization model will work best for your app, but you mustn't create an application with no way of making money! Developers often make this mistake and wind-up spending time developing something that has little chance of success. The good news is that the most successful apps are often those that have multiple monetization options available. This ensures you can attract a variety of different audiences and may help you reach profitability more quickly! The best apps are typically those with a combination of paid downloads, in-app purchases, and advertisements.

5. What's Your Marketing Strategy Going To Look Like?

Mobile application development is just one small part of the process. The other equally important aspect is marketing your product to an audience! If you have not already done so, it's time! You need to determine how you will sell your app and who will help assist with this task. If the budget allows for hiring professionals, we would highly recommend doing so, but this may not be possible if you're on a tight budget. If that is the case, we will encourage you to reach out to your network and ask for their assistance! It can often take many hands working together for something like this to succeed, with each person contributing what they are best at! For example, you may have a friend who is good with video editing and another great person who creates graphics. If this is the case, why not ask them if they would be willing to work on your project for free or with very little money? This strategy can often allow you to create something extraordinary that will help bring in new visitors! If you cannot find the talent that's needed for your marketing strategy, then I would recommend looking into outsourcing. This is an excellent way of finding someone who can help with your project at a reasonable price, all while allowing you to focus on other parts of development. It may take some time, but if done correctly, it can be well worth the investment! Whether you choose to hire professionals or ask your network for help, your marketing strategy must be a priority from day one. This ensures that there is always a plan to attract new visitors and ultimately grow an audience for your app!

6. Plan Your ASO (App Search Optimization) Activities

It's important to plan your ASO activities from day one to ensure a successful launch! ASO refers to the process of optimizing a mobile app to reach a larger audience in app stores. This typically consists of improving your App Title, Keyword Optimization, and other similar processes. While this is no easy task and does take time, it can be one of the most critical factors determining your app's success. For example, if you do not optimize your app for specific keywords, no matter how unique your app is, you will have difficulty attracting visitors! This is because most users search for apps in specific categories, and if they cannot find your app, they are unlikely to download it. This is why you must optimize your keywords and ensure that the ones you select accurately reflect what your app is about. Additionally, another part of ASO includes optimizing your listing on the App Store. This means paying careful attention to things like your app's screenshots, ratings, and reviews. All of this contributes to your app's discoverability and dramatically impacts whether or not users choose to download it.

7. What Resources Do You Have On Hand To Develop An App?

Mobile app development can be a costly affair, and it's always a good idea to have a list of resources available if you need them. When budgeting your project, you allocate funds for potential expenditures such as server costs, developer licenses, etc. Most resources will go into the actual development process, but having a backup plan can help you avoid unexpected costs! It's easy to underestimate the cost of developing an app, so work closely with your technical team and create a detailed estimate; this will help ensure that you don't get caught off guard by any unexpected expenses! Allocate funds for marketing and plan out the activities that need to be completed to reach a wider audience. This will help ensure that you don't run into any unexpected barriers to growth and discoverability. In conclusion, mobile app design can be an expensive affair, but it's important to know what you are getting into before starting. SME businesses are often faced with tight deadlines and limited resources, making development particularly difficult. SME businesses can use lean principles to reduce the cost of software development by focusing on value rather than process. These tips will help ensure that your mobile app journey is a smooth one!