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Software Development
User Experience

Good software design starts with a problem statement

28 December 2021 by Sara Wahba

Kapsys designs and implements products that reduce costs, increase conversions and build a great user experience as a custom software development company. When it comes to the research and software design, Kapsys software development process will help you realize your idea. The company knows how to humanize technology to meet your business needs. The software assures you added value which is essential to meet your individual needs. Our platform is also designed with process optimization in mind.

Kapsys backs you run a data-driven business. It is our pride as Kapsys to engage with our users and hear from them. In this article, we will look into some key areas of engagement with our users.

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How Kapsys User Interviews Give Good Software Design Its Empathy

As a lean software development company, Kapsys is driven by user experiences and assessments about the company through interviews. User interviews are primarily quick and easy, making them a popular way to get our user's feedback. Kapsys uses them to learn more about how users perceive the company’s design, not its usability.

Why Does Kapsys Conduct User Interviews?

Interviews reveal what users think of a site, application, product, or process. With interviews, Kapsys users are able to point out what's impressive about our site, what they think is important, and what we can do to improve.

How Do We Prepare for Such Interviews?

  • Putting Together a Questionnaire: The process of empathic conversation begins with defining what we want to learn. A comprehensive survey helps us reach out to your customers.
  • Picking out Participants: While picking out participants, we consider the diversity of our users. Interviewing multiple users with different product interactions gets us holistic feedback.
  • Scheduling the Interviews: Face-to-face interviews allow us to collect most of our customer data by visualizing their body language and also having additional discussions before and after the interview. The interviews can take longer than the allocated time. When this happens, the customers tend to feel uncomfortable and may stop sharing. Often, we close the conversation naturally by changing the interview schedule for a few minutes.
  • Finding a friend/College: Two people carry out the interview. An interviewer and a writer. The interviewer will guide the user/customer through the questionnaire. The writer records the interviewee's response during the interview for later analysis. Writers are often product owners or team members responsible for analyzing interview data.

How an Empathy Map Is Built

Any method of qualitative research can drive empathy mapping even without adequate research. They help our UX specialists get a better understanding of what aspects of our users we know. These maps capture a specific user or reflect a collection of multiple users.

Why Does Kapsys Use Empathy Maps?

All Empathy maps in UX processes to create a common foundation among members of a team and to prioritize and understand user needs. In user-centric design, these maps are most commonly used at the beginning of the design process. Making the empathy maps and the finished relics has important organizational benefits. Here are some of them.

  • To capture user Personas: The empathy process helps us to categorize user knowledge in one place. Kapsys uses it to classify and understand qualitative research, identify current knowledge gaps, identify the types of research needed to address them, and target and group individual user empathy maps.
  • They communicate a persona to others: Empathy maps are a quick and easy method of visualizing user behaviors and attitudes. Once they are made, they act as a reliable root of information throughout the plan. They also lee the project from prejudice and assumptions that are unfounded.
  • They collect data from the user directly: These empathy maps are entered directly by the user and act as a secondary data source. They provide a starting point for an overview of the user session.

Tasks: What is the user doing?

A customer/user is someone who is entitled to consume a product or service to solve a problem or gain an advantage. The user may or may not be the actual purchaser of the product. A user is a true customer or consumer of a product or service. They appear at the end of the product supply chain and are sometimes referred to as the end-user.

What is their significance?

These users distinguish the actual user from those involved in other phases of product development, such as distributors, buyers, and manufacturers. In our case, our users are the people who rely on our software services for their businesses and other things.

Feelings: How is the user feeling about the experience?

User experience is the sensation that a user feels when using a product, application, system, or service. User experience is the journey that they experience while utilizing the product. This not only includes direct interactivity with the product but also how it fits into the comprehensive task performance process. Whether various aspects of the experience are under the direct control of the product or associated only with the product, the overall experience is considered part of the experience from the user's perspective i.e., all contacts between the customer and Kapsys are included in the entire user experience.

Influences: What people, things, or events affect users?

Customers want their brand and digital asset experiences to be fun, simple, and seamless. In other words, they want the ease of use and user experience to be simple, intuitive, and emotionally rewarding if possible. Below are some common user influences in Kapsys.

  • Usable: Kapsys as a software development company is easy to deal with. It is effective, efficient, and intuitive. It can achieve customer goals with products, websites, services, and more.
  • Useful: The internet is fast-moving, and users don't waste time on brands and digital assets that aren't helping them achieve their goals quickly. Kapsys offers an intuitive and emotionally positive user experience.
  • Easy to find: Discoverable/findable user experience is about making your product easier to find. This is the case at Kapsys. The content of digital and information products is easy to find.
  • Credibility: Credibility refers to the consumer's ability to trust a brand and the products/services they offer. If the company is not credible, consumers will not buy a product or service. At Kapsys, we strive to ensure we run a credible company.
  • Valuable: At Kapsys, we value our customers. Value is the ability to provide users with experiences that enrich their lives.

User Accomplishments/goals

A user goal is a description of the end state the user wants to achieve. Designers and site owners need to understand user goals before they start designing or developing. One of the biggest risks of any development project is creating the wrong product. Here at Kapsys, we understand our users' goals. This helps us reduce various risks a software company. The main goal of user experience (UX) in most organizations and businesses is “to increase customer satisfaction and loyalty through usability, ease of use and enjoyment of interacting with the product.

Pain Points: What makes it hard for the user to achieve their goals?

Pain points are problems or issues that cause "pain" to a potential customer of the company and require solutions. Like any other problem, a customer's problem is as diverse and diverse as the potential customer himself. However, not all customers are aware of their problems, so achieving their goals can be difficult for these people. Here are some of the most common types of customer pain points.

  • Support pain points: This happens when the customer does not receive the necessary support during the customer journey or at a critical stage of the sales process.
  • Productivity pain points: This is when prospective customers either take too long to use their current provider or more efficient use of their time.
  • Monetary pain points: This happens when consumers/users spend lots of money on a current product while they want to reduce their costs.

Problem Statement

As Kapsys, we want all software releases to go seamlessly into production without errors and let all our users know about the results and status. Today, there are too many release bugs and many rollback frustrations. If you ignore this issue, you will need to increase resources to address the cascading issue, and you may miss important customer bookings. This can lead to lost sales, lost transactions, penalties, and further loss of reputation for quality. Use the Kaisen Blitz method to evaluate the latest version to improve the process.

Bottom line

The contribution of a software programmer/developer is to design, spot, install, and test software arrangements that are developed from the bottom up for the corporate. This ranges from developing internal programs to enhancing business efficiency to developing systems that will sell within the open market. After the ultimate program has been deployed, the software programmer helps update and maintain the program to ensure that each one’s security issues are rectified and working with the new database. Within the role of software programmers, they come up with applications that allow people to perform various tasks on computers and cell phones while others create the underlying system that controls the network. Go ahead and reach out to us at Kapsys and let's see how we can help.