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Building a Static Site with Next.js: Explore the Advantages of SSG

February 21, 2024 by
  • User Experience
next js for static sites

Choosing the proper framework to build your website in the fast-paced digital landscape can make or break the user experience. This is where Next.js shines, especially when creating static sites. Known for its seamless Static Site Generation (SSG) capabilities, Next.js offers many advantages for developers and businesses. In this post, Kapsys will explore why you should consider using Next.js for static sites and how you can leverage the power of Next.js SSG for your next project.

What is Next.js?

Next.js is an open-source React framework that helps you quickly build server-rendered React apps. Developed by Vercel, it has quickly gained traction in the developer community for its robust feature set and optimal performance.

Why Choose Next.js for Static Sites?

Building a static site doesn't mean you have to compromise on features or scalability. Here's why Next.js is the ideal framework for creating a high-performance, SEO-friendly static site:

  1. Fast Load Times: Static pages generated by Next.js load incredibly fast, providing an excellent user experience.
  2. SEO-Friendly: Next.js's server-rendering capabilities improve your site’s Search Engine Optimization (SEO).
  3. Versatility: You can easily convert your static site into a full-fledged dynamic application later on without changing frameworks.

The Power of SSG with Next.js

Static Site Generation, or SSG, is the process of generating static HTML pages during the build time. These static pages can be cached and served instantly to users. When you leverage Next.js SSG, you are essentially combining the best of both worlds—server-rendered SEO benefits and the speed of static websites.

How Does Next.js SSG Work?

Next.js provides a method called getStaticProps that allows you to fetch data at build time and use it to generate static pages. This method runs only at the time of building your application and saves the fetched data as JSON files that accompany your HTML files. This ensures that your data is as up-to-date as possible, without sacrificing performance.

Building a Next.js Static Site: The Steps

Building a static site with Next.js involves a few straightforward steps:

  1. Initialization: Start by initializing a new Next.js project using the command npx create-next-app.
  2. Create Pages: In the pages directory, you can create new .js files corresponding to your website's different routes.
  3. Use SSG: To fetch data at build time, use getStaticProps the corresponding page's component file.
  4. Build and Deploy: Finally, build your Next.js application using next build, and deploy it to your preferred hosting service.

nextjs static site

Advantages of Using Next.js SSG

Next.js has emerged as a leading choice for building static websites due to its robust Static Site Generation (SSG) capabilities. Here are some key advantages of using SSG with Next.js:

Performance Optimization

Next.js automatically optimizes your application, minimizing CSS and JavaScript and providing options for image optimization. With SSG, these optimizations ensure that your static pages load lightning fast.

SEO Benefits

Server-rendering your pages with Next.js makes them easily discoverable by search engines, enhancing your website’s SEO capabilities. With Next.js SSG, you can create static pages that are fast and SEO-friendly.


Static sites have a smaller attack surface compared to dynamic sites since there’s no direct interaction with a database. This makes your Next.js static site more secure by default.

Easy Deployment

Next.js SSG allows you to deploy your static site effortlessly. Since all pages are pre-built, hosting becomes incredibly simple. Vercel, the team behind Next.js, provides one-click deployment solutions, making the process even more seamless.


As web technologies continue to evolve, the choice of frameworks and methodologies you have at your disposal also grows. However, if you want to build a blazing-fast, SEO-friendly, and secure website, look no further than Next.js for static sites. The Next.js SSG feature ensures you reap all the benefits of a static website without compromising functionality or flexibility.

Whether you're a seasoned developer or just getting started, Next.js offers a rich feature set that can accommodate projects of any scale. Choose Next.js SSG for your next project, and you'll undoubtedly witness its benefits.