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6 Ways To Turn Salesforce Marketing Cloud Into Success

15 November 2021 by Sara Wahba

Marketing is a difficult task, especially in this day and age. There are many different marketing channels that you can use to increase your business exposure. However, with so many options available, it can be hard to know where to start. When you are marketing through Salesforce Marketing Cloud, there are six things that you need to do for the campaign to be successful!
Read Salesforce Service Cloud vs. Sales Cloud

What is Salesforce Marketing Cloud?

Salesforce marketing cloud is a platform that helps marketers be successful through data and analytics. It allows you to determine which campaigns work best for your business quickly. It also helps you with lead generation and understanding customer behaviors.

What Can Salesforce Marketing Cloud Do for You?

Many marketers use this platform to take advantage of different campaigns. It is an all-inclusive software that allows companies to grow through data and analytics. It makes it easier than ever before to monitor your very own success! The following will help you to turn The marketing cloud into a success!

A great way to use this platform is through email campaigns. This may be the perfect solution to increase your exposure and brand awareness!

Make sure that when creating an email campaign, it has self-explanatory call-to-action buttons for users to click! Check out 5 Tips about Salesforce Sales Cloud You Shouldn’t Miss

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Benefits of Salesforce Marketing Cloud

Salesforce offers Salesforce Marketing Cloud services in marketing automation and customer engagement. These services are excellent and have many benefits that improve interaction with each client. These benefits include:

Customer segmentation

Salesforce marketing cloud allows you to easily create segmented audiences based on several criteria, allowing for more targeted campaigns to be created! This is perfect if you want the campaign to reach specific people within your audience and help sales teams increase conversions by knowing which campaigns work best for particular demographics.

Lead generation

It allows you to create highly targeted campaigns to generate more leads. It makes it easier than ever and helps your business grow using different lead-generation tools! This is perfect if you want a campaign to help drive traffic toward your website or social media pages! Read Lead Management By Salesforce Marketing Cloud

Social media campaigns

Social media is a great way to create brand awareness and increase your business exposure, making it easier for leads to find you! The marketing cloud allows you to track different social media ads' performance easily. Brands can invest more money when they successfully see increased ROI! It also makes it easier for marketers to get the most out of social media platforms.

Custom email templates

Email campaigns are a great way to increase your exposure and drive traffic toward different pages. Salesforce's marketing cloud allows you to easily create customized HTML emails that you can send out with one click! This is perfect if you want an easy solution for email campaigns, as it will allow them to look professional while still being effective at the same time.

Mobile and email app integrations

Using the same one-click email system, you can use the Salesforce marketing cloud with your mobile device to quickly send out campaigns. This makes it easier for marketers to stay on top of their campaigns while they are on the go! Also, it lets them see important information, such as real-time data and analytics. Another great way to use this platform is through email app integrations. This allows you to send out different campaigns from your phone easily! It can be used for sales teams to create highly targeted lead generation opportunities without needing a desktop computer or laptop.

Custom apps

You can use Salesforce marketing services to create customized apps for your business's needs. This is perfect if you want an app to help increase the efficiency of different tasks, allowing more time to be spent on other aspects of running a successful campaign! 


6 Ways You Can Turn Salesforce Marketing Cloud into Success

Salesforce Marketing Cloud release offers features to help you maximize the value of your data and better align all of your activities. Kapsys listed these 6 Ways You Can Turn Salesforce Marketing Cloud into Success in the following few points. Let's figure them out:

Utilize the extensive Salesforce integration capabilities

The Marketing Cloud is known for its high level of integration, connecting with the most popular marketing channels in the market. This allows you to capitalize on all of your existing customer data across multiple platforms and use it to create personalized campaigns. Also, analytics Salesforce Marketing Cloud features play a vital role in this campaign strategy. They enable you to take the data you are gathering to create campaigns that produce higher ROI.

Introduce an easy-to-use, drag-and-drop interface that works across all devices

With today's consumers spending more time on their mobile devices than ever before, it is clear that this trend will continue in the future. Therefore, marketers need to have a robust mobile presence. In addition, having a responsive website, you can use the Salesforce Cloud to create an easy-to-use yet visually appealing app that enables your customers to access your site from any device.

Leverage their award-winning analytics

It provides a wide range of data and insights for marketers to understand their customers better. With marketing analytics, marketers can learn about customer preferences and how they impact trends. For example, you may find that your customers who utilize mobile devices tend to be more active after 10 pm. This would give you information on where you should be investing your time to reach these individuals at the right time.

Send relevant offers at the right time

You can use the Marketing Cloud to learn about customer behavior patterns, such as their shopping habits and the times of day they make purchases. Then you can leverage this information to send them relevant offers at the time of day they are most likely to make a purchase. For example, you may find that your customer's first purchases tend to be made between 8 and 10 am. Thus, you can send relevant offers to entice them to buy from you.

Create innovative campaigns with ease

With the large amount of data they provide marketers from the Salesforce Marketing Cloud features, they can create innovative campaigns that utilize this information. For example, you can use your customers' preferences for mobile devices to design a campaign that encourages them to download your app. On the other hand, you can gather their contact information to send them personalized emails with promotional deals.

Take advantage of their CRM tools

The Marketing Cloud has many CRM tools designed to help marketers improve communication with their customers. This includes highlighting your most up-to-date products, sending targeted offers based on the customer's interests, and creating a strong sense of loyalty. By utilizing these tools, you can help your customers feel like they are getting personalized attention and, as a result, build strong relationships with them.

Salesforce Marketing Cloud: Conclusion

In conclusion, Salesforce Marketing Cloud features provide data and analytics to improve marketing campaigns. By utilizing these tools, you can set your business apart from your competitors and take advantage of all its benefits. See What is Salesforce Sales Cloud and its Benefits? Their drag-and-drop interface works across all devices, so you won't have to worry about a lack of mobile presence. Their award-winning analytics empower marketers with data they can use to learn more about their customers. In addition, you will not experience any challenges when adapting Salesforce to your business, as all of this is included in the Kapsys Salesforce Integration program. Salesforce marketing automation is highly recommended in today's world. The award-winning analytics empower marketers with data to learn more about their customers and improve communication with them. This information can create innovative campaigns to help you stand out from the competition.