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Modular Content
User Experience

Advanced Kontent.ai Features: Modular Content And Rich Text

11 April 2024 by Daria Andrieieva

Creating, managing, and distributing content effectively is paramount for businesses and creators. This is where Kontent.ai stands out as a powerful headless CMS offering various features designed to streamline content creation. Among its many features, the rich text and modular content capabilities are particularly noteworthy for their ability to enhance the quality and flexibility of digital content. 


Join Kapsys as we explore these features, exploring how they can transform how businesses and content creators approach content management.


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What is Kontent.ai?

Kontent.ai is a cloud-based, headless Content Management System (CMS) offering a modern approach to managing and delivering digital content across various platforms. As a headless CMS, it enables developers to use any technology stack for the front end, providing the freedom to create custom digital experiences on websites, mobile apps, and more, while content creators can focus on producing content through a user-friendly interface.


Key benefits include:

  • Omnichannel Delivery: Enables seamless content publishing across multiple channels from a single source.

  • Flexibility and Customization: Allows for the use of preferred development technologies.

  • Efficiency: Facilitates concurrent content and front-end development, accelerating project completion.

  • Scalability: As a cloud service, it easily adjusts to varying demands.

  • Security: Offers robust security features that the provider manages.

Kontent.ai adopts a content-as-a-service (CaaS) model, treating content as reusable modules that can be combined to create diverse digital experiences. This modular content strategy simplifies managing complex content ecosystems. 


Read:Why Kontent.ai is a Game Changer in Headless CMS


Innovative Content Creation with Kontent.ai

Kontent.ai streamlines content creation through intuitive features, collaborative tools, and a flexible content management system:

  • Centralized Hub: Kontent.ai provides a single platform for creating, managing, and distributing content across channels, eliminating the need for multiple tools and systems.


  • Intuitive Editor: With a user-friendly interface, Kontent.ai's editor simplifies content creation, allowing users to compose and format content without technical expertise.


  • Modular Content: Kontent.ai breaks content into reusable modules, accelerating creation by enabling users to assemble existing components.


  • Collaborative Editing: Multiple users can edit and review content simultaneously, speeding up the review process and ensuring everyone stays on the same page.


  • Personalization: Leveraging data insights, Kontent.ai enables personalized content creation tailored to specific audience segments, enhancing engagement.


  • Integration: Kontent.ai seamlessly integrates with third-party tools, extending its functionality and streamlining workflows.

Kontent.ai's features empower users to create, manage, and deliver content efficiently and effectively.

Understanding Rich Text

Rich Text is the backbone of any compelling content strategy. It allows creators to effortlessly add depth, style, and interactivity to their content. Kontent.ai's Rich Text editor goes beyond basic formatting options, offering many features to enhance the content creation experience.

Versatile formatting options

Kontent.ai's Rich Text editor provides users various formatting options, including bold, italics, underline, headings, lists, and more. This versatility enables creators to tailor their content to meet specific style guidelines and audience preferences.

Media integration

Gone are the days of static text-only content. Kontent.ai directly integrates multimedia elements such as images, videos, and embeddable content within the Rich Text editor. This enhances the visual appeal of the content and improves engagement and retention rates.

Collaborative editing

Collaboration is critical to successful content creation, and Kontent.ai's Rich Text editor facilitates seamless cooperation among team members. Multiple users can edit and review content simultaneously, ensuring accuracy and consistency across the board.

Read: Content Management Workflow For Large Teams In Kontent.ai

Version control

With Kontent.ai, tracking changes and managing versions is a breeze. The platform automatically saves revisions, allowing users to revert to previous versions if needed. This eliminates the risk of accidental data loss and ensures content integrity.

What is Modular Content

Modular Content takes content creation to the next level by breaking complex content into smaller, reusable modules or components. This modular approach offers several advantages, including:

Flexibility and scalability

Modular Content allows creators to build content structures that are flexible and scalable. Instead of creating individual content from scratch, users can simply assemble pre-existing modules, saving time and effort.

Consistency and reusability

By standardizing content modules, Kontent.ai ensures consistency across different channels and platforms. Creators can reuse modules across multiple projects, maintaining brand identity and messaging coherence.

Personalization and customization

Modular Content enables dynamic content experiences tailored to individual user preferences. Creators can easily swap out modules based on user behavior, demographics, or other contextual factors, delivering personalized content at scale.

Streamlined content management

With Kontent.ai's intuitive interface, managing modular content is hassle-free. Users can easily categorize, tag, and organize modules, making content discovery and retrieval a breeze.

Read: How To Optimize Content Delivery In Kontent.ai?

what is modular content

Use Cases for Modular Content and Rich Text

Rich Text and Modular Content in Kontent.ai offer versatile solutions for various content creation needs. Here are some key use cases where these features excel:

Blog posts and articles

  • Rich Text: Craft engaging blog posts and articles with rich formatting options, multimedia integration, and collaborative editing features.

  • Modular Content: Use modular content blocks for recurring elements such as author bios, related articles, or call-to-action sections, streamlining content creation and ensuring consistency across posts.

Product descriptions and catalogs

  • Rich Text: Use the rich text editor to create visually appealing product descriptions with embedded images, videos, and detailed specifications.

  • Modular Content: Utilize modular content blocks for product features, customer reviews, and pricing information, allowing for easy customization and updating of product catalogs.

Landing pages and marketing campaigns

  • Rich Text: Design compelling landing pages with captivating headlines, persuasive copy, and multimedia elements to drive conversions.

  • Modular Content: Incorporate modular content blocks for testimonials, customer testimonials, and promotional offers, enabling quick customization and adaptation for various marketing campaigns.

FAQs and knowledge bases

  • Rich Text: Create informative FAQs and knowledge base articles with structured formatting, bullet points, and hyperlinks for easy navigation.

  • Modular Content: Use modular content blocks for frequently asked questions, troubleshooting guides, and instructional videos, simplifying content management and updates as information evolves.

Email newsletters and campaigns

  • Rich Text: Design visually appealing email newsletters with rich text formatting, embedded images, and clickable CTAs to drive engagement.

  • Modular Content: Incorporate modular content blocks for newsletter sections such as featured articles, product highlights, or promotional offers, enabling easy customization and personalization for targeted email campaigns.

Read: Kontent.ai 101: Starting Your Content Journey

Additional Best Practises 

Here are some less-discussed practices for using rich text and modular content in Kontent.ai:

Micro-interactions within rich text

While Rich Text is often associated with formatting and multimedia integration, leveraging micro-interactions can add subtle but impactful elements to content. Adding hover effects, tooltips, or animated elements to Rich Text can enhance user engagement and provide a more interactive experience.

Nested modular content

Instead of only using modular content blocks at the surface level, consider nesting them within one another to create more complex content structures. This approach allows for greater flexibility and customization and the ability to reuse smaller components within larger ones.

Content experiments with modular variations

Utilize modular content variations to conduct A/B testing and content experiments. Creating multiple versions of modular blocks with subtle variations allows you to analyze performance metrics and user engagement to optimize content strategies and improve conversion rates.

Content automation with rich text macros

Implement Rich Text macros or automation tools to streamline repetitive tasks and content generation processes. This could include automatically generating content snippets based on predefined templates, inserting dynamic data placeholders, or performing bulk text transformations.

Read: Guide To Your First Project With Kontent.ai

rich text editing


Kontent.ai's Rich Text and Modular Content features empower creators to unleash their creativity and deliver immersive content experiences like never before. Whether you're a seasoned marketer, a budding blogger, or an enterprise-level content strategist, Kontent.ai offers the tools and capabilities to elevate your content game to new heights.


From versatile formatting options and collaborative editing to flexible modular content structures, Kontent.ai streamlines the content creation, enabling users to focus on what they do best – crafting compelling stories that resonate with audiences worldwide.


So why settle for mediocre content management solutions when you can harness the power of Kontent.ai to drive engagement, foster collaboration, and unlock limitless creative potential? 


Explore leading CMS with Kapsys and revolutionize how you create, manage, and deliver content!