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User Experience

Kontent.ai — A First CMS With Native AI Capabilities

10 January 2024 by Daria Andrieieva

Delivering personalized, relevant, and engaging content to your audience is critical to success. Enter Kontent.ai, a groundbreaking CMS setting a new industry standard with native AI capabilities.

Join Kapsys as we explore what makes Kontent.ai the pioneer in native AI-powered content management, exploring its features, benefits, and the profound impact it can have on content creation and delivery.


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What is Kontent.ai?

Kontent.ai is a cutting-edge content management system that streamlines content creation and delivery. It empowers businesses and organizations to manage digital content across various channels efficiently. 

From web content to e-commerce product listings, Kontent.ai offers a unified solution for diverse content types.

Key Features:

  • User-Friendly Interface: Kontent.ai boasts an intuitive interface for seamless navigation and an efficient user experience.

  • Robust Collaboration Tools: The platform facilitates teamwork with powerful collaboration tools, enhancing productivity.

  • Seamless Integration: Kontent.ai integrates with third-party applications, enhancing adaptability within existing tech stacks.

However, what truly sets Kontent.ai apart from other CMS solutions is its native AI capabilities.

Read: How To Migrate Your CMS With Kontent.ai?

what is kontent.ai

The Dawn of Native AI in CMS

Artificial intelligence (AI) has been a game-changer in various industries, from healthcare to finance, and now it's making significant inroads into content management. 

Kontent.ai is at the forefront of this revolution by introducing native AI capabilities directly into its CMS platform.

Native AI refers to AI features that are seamlessly integrated into a CMS platform, allowing users to harness the power of AI without relying on external plugins or third-party tools. 

Here's Why Native AI Matters

Native AI is an integral part of the CMS, not just an add-on. Let’s explain why:

Streamlined workflow

With Kontent.ai's native AI capabilities, content creators can access AI tools and features within the CMS interface. This streamlines the workflow, reduces complexity, and saves valuable time.

Enhanced user experience

The integration of AI directly into the CMS improves the user experience. Kontent.ai's intuitive interface and native AI features ensure users can leverage AI capabilities without a steep learning curve. 

Real-time insights

Native AI capabilities provide real-time insights and recommendations. Whether optimizing content for SEO, personalizing content for individual users, or analyzing user behavior, Kontent.ai's AI can provide valuable insights and suggestions on the fly. 

Read: How To Streamline Content Production and Approval with Advanced Kontent.ai Workflows

Kontent.ai's Native AI Features

Now that we understand the significance of native AI in CMS let's explore the specific features that Kontent.ai brings.

Content personalization

In today's digital landscape, personalization is paramount. Kontent.ai's native AI capabilities enable businesses to deliver personalized content experiences to their users. 

The AI algorithms analyze user behavior, preferences, and historical data to recommend relevant content, increasing user engagement and conversion rates.

Read: Enhancing User Experience with AI-driven Personalization Techniques

 Automated content generation

Creating high-quality content is a time-consuming process. Kontent.ai's AI-powered tools can generate content automatically, from blog posts to product descriptions, saving content creators time. 

This feature is especially beneficial for e-commerce businesses with extensive product catalogs.

SEO optimization

SEO is crucial for visibility in search engines. Kontent.ai's native AI capabilities include SEO optimization tools that help content creators improve search engine rankings

This feature ensures your target audience notices your content, from keyword suggestions to on-page optimization recommendations.

Data-driven insights

Kontent.ai's AI-powered analytics provide content creators with valuable insights into user behavior. Armed with data, you can refine your content strategy for maximum impact.

You can track engagement metrics, analyze user journeys, and better understand your audience's preferences.

Multilingual support

Expanding your reach to global markets requires content in multiple languages. 

Kontent.ai's native AI can assist in translating and localizing content automatically, ensuring consistency and accuracy across different languages and regions.

Read: Multilingual Website Development: Common Pitfalls To Avoid

Natural Language Processing (NLP)

Understanding the sentiment and context of user-generated content is essential for brand reputation management. 

Kontent.ai's NLP capabilities analyze user comments and feedback, helping you proactively identify and address potential issues or opportunities.

Read: Kontent.ai Deep Dive: What Is API-First Approach?

artificial intelligence capabilities

The Benefits of Kontent.ai's Native AI

The introduction of native AI capabilities in Kontent.ai brings numerous benefits to businesses and organizations:

Increased efficiency

By automating repetitive tasks and providing real-time recommendations, Kontent.ai's native AI streamlines content creation and management processes, allowing teams to work more efficiently.

Improved content quality

AI-powered content generation ensures consistent quality and relevance, reducing the risk of errors or subpar content being published.

Data-driven decision making

Access to real-time insights empowers content creators to make data-driven decisions, optimizing content strategies for better results.

Global reach

Multilingual support and localization capabilities enable businesses to expand their global reach effortlessly.

Competitive advantage

Being an early adopter of native AI in CMS can give your organization a significant competitive advantage, allowing you to stay ahead of the curve and deliver superior content experiences.

Read: How Kontent.ai Adopts Software Bill of Materials (SBOM)

How to Use Native AI Features in Kontent.ai

Here's a step-by-step guide on how to harness the power of native AI within Kontent.ai:

Step 1: Access your Kontent.ai account

Start by visiting the Kontent.ai website and logging into your account. If you don't already have an account, you can quickly sign up for one by providing the required information.

Step 2: Navigate to the content dashboard

After successfully logging in, you will be directed to the content dashboard. This dashboard serves as your command center for all your digital content management activities

Step 3: Create or select content

Depending on your content strategy, you can choose to create new content from scratch or select existing content that you want to enhance with native AI features. To create new content, look for the "Create New Content" or similar options within the dashboard.

Step 4: Access native AI tools

Within the content editor, navigate to the "Native AI" tab or section. This dedicated area is where you can access Kontent.ai's powerful AI capabilities. You may find this tab in the main menu or as a separate sidebar, depending on the platform's interface.

Step 5: Choose the native AI feature

Depending on your specific content and objectives, select the native AI feature that best suits your needs. As we discussed previously, Kontent.ai offers a range of AI capabilities:

  • Content personalization

  • Automated content generation

  • SEO optimization

  • Data-driven Insights

  • Multilingual support

  • Natural Language Processing (NLP)

Step 6: Configure AI settings

Depending on the chosen AI feature, you'll have the option to configure settings. For instance:

  • For content personalization, define the criteria for personalization, such as user behavior, demographics, or preferences.

  • For automated content generation, provide input or parameters for the AI to follow when creating content.

  • For SEO optimization, input relevant keywords or phrases to target.

Step 7: Apply native AI to your content

After configuring the AI settings, apply the AI feature to your selected content. This may involve clicking a "Apply AI" button or activating a toggle switch.

Step 8: Review and fine-tune AI recommendations

Kontent.ai will provide recommendations or results based on your selected AI feature. Take the time to review these recommendations carefully. If necessary, fine-tune them to align with your content objectives and brand voice.

Step 9: Save or publish your content

Once satisfied with the native AI content, save your changes within the Kontent.ai platform. If you're ready to make the content live, you can publish it directly to your website or digital channels.

Read: Everything You Need To Know About Content Versioning In Kontent.ai

Step 10: Monitor performance

Continuously monitor the performance of your native AI content using Kontent.ai's integrated analytics. This will allow you to track user engagement, conversion rates, and other key metrics to assess the effectiveness of your AI-driven strategies.

Step 11: Iterate and optimize

Use the insights gathered from AI-driven analytics to iterate and optimize your content strategy. Continuously refine your content based on user feedback and performance data, ensuring that your content remains engaging and relevant.

Following these comprehensive steps, you can effectively leverage Kontent.ai's native AI capabilities to enhance your content management process. 

Read: How To Build Content Calendars in Kontent.ai: Planning and Scheduling Content

5 Additional Benefits of Native AI in CMS

As icing on the cake, let's take a closer look at five additional, less commonly discussed benefits of native AI in a content management system (CMS):

  • Enhanced Accessibility Compliance: Native AI ensures content accessibility for individuals with disabilities by detecting and suggesting improvements, promoting wider audience reach, and reducing legal risks.

  • Content Emotion Analysis: AI can analyze emotional tones in content, helping craft emotionally resonant messaging for improved engagement and brand perception.

  • Content Gap Analysis: Native AI identifies gaps in content coverage, allowing for a well-rounded content strategy by addressing underrepresented topics.

  • Multimodal Content Generation: AI can create content that combines text, images, audio, and video for immersive user experiences, which is particularly effective for storytelling and interactive marketing.

  • Predictive Content Trends: AI predicts emerging content trends, empowering organizations to stay ahead, create relevant content, and establish themselves as thought leaders.

By harnessing these capabilities, organizations can improve content quality and enhance accessibility, emotional resonance, strategic planning, and their ability to adapt to evolving trends in the digital landscape.

Read: How To Structure Content Using Taxonomies In Kontent.ai For Better Categorization?

new native ai


Kontent.ai's native AI capabilities represent a significant leap forward in content management systems. 

By seamlessly integrating AI into the CMS platform, Kontent.ai empowers businesses and organizations to create, manage, and deliver content more efficiently and effectively.

As the industry's first CMS with native AI capabilities, Kontent.ai is poised to revolutionize content management and drive better results for businesses in the digital age.

Keep up with Kapsys to learn more about productive content management systems!