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Developing Content Strategy With Kontent.ai

March 7, 2024 by Daria Andrieieva
  • User Experience
Developing Content Strategy

Content has emerged as the cornerstone of any successful online presence in the digital age. Whether it's a blog post, social media update, or website copy, developing content strategy shapes your brand identity, engages your audience, and drives conversions. This is where Kontent.ai offers a comprehensive platform to create and execute an effective content strategy.

Join Kapsys as we explore what is content strategy and how you can develop one with the help of Kontent.ai.


Introducing Kontent.ai 

Kontent.ai is a comprehensive content management platform designed to streamline the content creation and management process. Developed with the needs of content creators and marketers in mind, Kontent.ai offers a range of features and functionalities to facilitate every stage of content strategy development and execution. 

From developing content strategy to distribution and analytics, Kontent.ai provides a centralized platform for managing all content marketing efforts.

Read: Is Kontent.ai Right For Your Business? Exploring Use Cases


Key Features of Kontent.ai

Here's what makes Kontent.ai a good choice for anyone who is developing content strategy: 

Content planning and ideation

Kontent.ai offers robust tools for brainstorming while developing content strategy. Users can collaborate in real time, track ideas, and organize them into coherent content plans. With content calendars and workflow management features, Kontent.ai ensures content creation stays organized and on schedule.

Audience research and segmentation

Understanding the target audience is essential for developing content strategy. Kontent.ai provides tools for conducting audience research, gathering insights, and segmenting audiences based on demographics, preferences, and behavior. This enables content creators to tailor their messaging to specific audience segments for maximum impact.

Content creation and management

Kontent.ai simplifies developing content strategy with intuitive editing tools, templates, and collaboration features. Whether creating blog posts, articles, videos, or social media content, users can efficiently use Kontent.ai's content creation capabilities to produce high-quality content.

Multi-channel distribution

Once content is created, Kontent.ai facilitates its distribution across multiple channels, including websites, social media platforms, email newsletters, and more. With built-in integrations and automation capabilities, Kontent.ai streamlines the publishing process, ensuring that content reaches the right audience at the right time.

Performance analytics and optimization

Monitoring content performance is crucial for assessing its effectiveness and making informed decisions. Kontent.ai offers robust analytics tools that provide insights into content engagement, audience behavior, and conversion metrics. Users can track key performance indicators (KPIs), identify trends, and optimize their content strategy.

Read: How to Enhance Content Workflow with Kontent.ai

What is Content Strategy? 

Before delving into the intricacies of developing content strategy with Kontent.ai, it's essential to grasp the concept of content strategy itself. Content strategy encompasses content planning, creation, distribution, and management across various digital channels. 

It involves aligning content with business goals, understanding the target audience, and defining the brand voice and messaging. A well-defined content strategy ensures consistency, relevance, and effectiveness in reaching and engaging the intended audience.

Read: Guide To Your First Project With Kontent.ai

Benefits of Developing Content Strategy 

Developing content strategy offers many benefits for businesses and organizations in today's digital environment. Here are some key advantages:

Aligned objectives

Developing content strategy ensures content creation efforts align with overarching business goals and objectives. By mapping out strategic priorities, businesses can ensure that every piece of content produced serves a specific purpose: increasing brand awareness, driving website traffic, or generating leads.


Consistency is key to building a solid brand presence and maintaining credibility with your audience. Developing content strategy helps businesses establish guidelines for content creation, including brand voice, tone, and messaging. By adhering to these guidelines across all channels and touchpoints, companies can ensure a cohesive brand identity and deliver a consistent experience to their audience.

Efficiency and productivity

Developing content strategy enables businesses to streamline their content creation process and maximize efficiency. By planning content calendars, setting deadlines, and defining workflows, companies can avoid last-minute scrambles and ensure a steady flow of high-quality content. This helps teams work more efficiently and frees time for other essential tasks.

Improved ROI

A well-executed content strategy can deliver significant returns on investment (ROI) for businesses. By focusing on developing content strategy that addresses the needs of their audience, companies can drive engagement and increase website traffic.


Developing content strategy allows businesses to stay agile and adapt to changing market conditions and consumer preferences. By continuously monitoring trends, analyzing data, and gathering feedback, companies can adjust their content strategy to remain relevant and competitive.

Read: Kontent.ai 101: Starting Your Content Journey

what is content strategy

Developing a Content Strategy with Kontent.ai

Now that we've explored the key components of content strategy let's discuss how you can start developing content strategy with Kontent.ai:

Define your objectives

Start developing content strategy by clearly defining the goals and objectives of your content strategy. Determine what you want to achieve, whether it's increasing brand awareness, driving website traffic, or generating leads.

Audience insights

Utilize Kontent.ai's audience analytics tools to gain insights into your target audience's preferences, behaviors, and interests. Understand their demographics, pain points, and content consumption habits to create content that resonates with them.

Content planning and organization

Kontent.ai's content planning features enable you to effortlessly create and manage content calendars, workflows, and editorial schedules. With customizable templates and automation capabilities, you can streamline the content planning process and ensure consistent delivery across all channels.

Collaboration and workflow management

While developing content strategy, collaborate with team members seamlessly using Kontent.ai's collaboration tools. Define workflows, assign roles and responsibilities, and track content revisions and approvals to ensure smooth content production

Content optimization

After developing content strategy, optimize your content for search engines and audience engagement using Kontent.ai's built-in SEO tools and analytics. Incorporate relevant keywords, optimize meta tags, and track content performance to improve visibility and effectiveness

Distribution and promotion

After developing content strategy, use Kontent.ai's integrations with social media platforms, email marketing tools, and content management systems to distribute and promote your content. Schedule posts, target specific audience segments, and track engagement metrics to maximize reach and impact.

Performance analytics

Monitor the performance of your content strategy using Kontent.ai's analytics dashboard. Track key metrics such as engagement, website traffic, and conversion rates to evaluate the effectiveness of your content initiatives and make data-driven decisions.

Read: Content Modeling Best Practices In Kontent.ai

Additional Best Practises to Know About 

In addition to the benefits and key components mentioned earlier, here are some additional best practices for developing content strategy:

Research keywords

When developing content strategy, conduct keyword research to identify relevant topics and phrases your audience is searching for. Incorporate these keywords into your content to improve its visibility in search engine results.

Content calendar

Create a content calendar to plan and organize your content publishing schedule. This ensures consistency and helps you stay on track with your content strategy goals while developing content strategy.

Diversify content formats

Experiment with different content formats like blog posts, videos, infographics, podcasts, and webinars. Diversifying your content helps keep your audience engaged and caters to different learning preferences.

Quality over quantity

When developing your content strategy, focus on creating high-quality content that provides value to your audience. Avoid sacrificing quality for quantity, as low-quality content can damage your brand reputation and credibility.

Promotion and distribution

Develop a plan for promoting and distributing your content across various channels, including social media, email, and industry forums. Utilize paid advertising and influencer partnerships to extend your reach and attract new audiences.

Monitor and measure

As part of developing content strategy, continuously monitor the performance of your content strategy and track key metrics, such as engagement, website traffic, and conversion rates. Use this data to identify areas for improvement and refine your content strategy over time.

Stay agile

Be prepared to adapt and adjust your content strategy based on changing market trends, audience feedback, and performance metrics. Staying agile allows you to remain relevant and responsive to evolving needs and preferences.

By following these best practices, businesses can develop a content strategy that effectively engages their target audience, drives results, and contributes to overall business success.

Read: Why Kontent.ai is a Game Changer in Headless CMS

content strategy


Developing content strategy is essential for achieving your business objectives and engaging your target audience effectively. With Kontent.ai's comprehensive platform, you can streamline every aspect of the content lifecycle, from planning and creation to distribution and measurement.

You can develop a data-driven content strategy that drives results and delivers measurable business impact by leveraging advanced analytics, collaboration tools, and content optimization features.

Keep up with Kapsys to learn more about Kontent.ai and other leading CMS platforms!