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What Is Vercel: Exploring Success Stories

March 5, 2024 by Daria Andrieieva
  • User Experience
what is vercel

In the fast-paced digital landscape, where speed, reliability, and scalability are paramount, companies constantly seek innovative solutions to streamline their online presence. One such solution that has gained immense popularity is Vercel. Join Kapsys as we explore what is Vercel and its key features and explore real-world success stories of companies excelling with Vercel in applications and commerce.


What is Vercel?

Vercel is a cloud platform for static sites and serverless functions that enables developers to deploy web projects quickly. Founded by Guillermo Rauch in 2015, Vercel aims to simplify deploying and managing web applications, allowing developers to focus on building great products rather than worrying about infrastructure.

Key features of Vercel include:

  • Instant Deployment: Learning what is Vercel provides instant deployment of static sites and serverless functions, ensuring that changes made by developers are live in seconds.

  • Global CDN: With Vercel's global content delivery network (CDN), websites and applications load quickly from anywhere worldwide, ensuring a smooth user experience across different regions.

  • Automatic HTTPS: Vercel automatically provisions SSL certificates for all deployed projects, ensuring secure communication between clients and servers.

  • Serverless Functions: Developers can quickly deploy serverless functions alongside their static sites, enabling them to build dynamic features without managing servers.

  • Custom Domains: Exploring what Vercel allows users to map custom domains to their projects, providing a branded experience for their audience.

Vercel CMS

Why Choose Vercel? 

Learning what is Vercel offers many benefits for developers, businesses, and end-users. Here are some of the key advantages:

Optimized for Next.js

Vercel is optimized for Next.js, a popular React framework for building web applications. This optimization ensures seamless integration and maximizes the performance benefits of using Next.js. Developers can use server-side rendering (SSR) and static site generation (SSG) to create fast, SEO-friendly web applications.

Incremental Static Regeneration (ISR)

Vercel introduces Incremental Static Regeneration (ISR), a feature that allows developers to update static content at runtime without rebuilding the entire site. Learning what is Vercel enables dynamic content updates while maintaining the benefits of static site generation, resulting in faster builds and improved developer productivity.

Preview deployments

Vercel offers preview deployments, allowing developers to create temporary staging environments for testing changes before merging into the main codebase. Exploring what is Vercel enables teams to collaborate more effectively. It ensures that new features are thoroughly tested before being deployed to production, reducing the risk of introducing bugs or breaking changes.

Edge functions

Vercel provides Edge Functions, which allow developers to run serverless functions at the edge, closer to end-users. Learning what is Vercel enables developers to execute logic directly at the edge locations of Vercel's global CDN, reducing latency and improving the responsiveness of web applications.

Optimized for performance

Vercel is designed to focus on performance, providing features like automatic image optimization, asset compression, and lazy loading. These optimizations ensure that web applications hosted on Vercel load quickly and deliver a smooth user experience, leading to higher engagement and conversion rates.

Built-in A/B testing

Vercel offers built-in A/B testing capabilities, allowing developers to experiment with different variations of their web applications and measure the impact on user behavior. Learning what is Vercel enables data-driven decision-making and helps businesses optimize their digital experiences for maximum effectiveness.

Environment variables and secrets

Vercel allows developers to securely manage environment variables and secrets securely, protecting sensitive information such as API keys and database credentials. Exploring what it enhances the security posture of web applications and helps businesses comply with regulatory requirements.

Vercel Use Cases

Vercel's versatility and robust features make it suitable for various use cases across various industries. Here are some common scenarios where learning what is Vercel van will benefit you:

E-commerce platforms

Vercel is well-suited for hosting e-commerce platforms and storefronts. With its automatic scaling, global CDN, and support for serverless functions, learning what is Vercel ensures that e-commerce websites can handle high traffic volumes and deliver a smooth shopping experience to customers worldwide.

Content management systems (CMS)

Vercel is great for hosting content management systems (CMS) and blogs. Platforms like WordPressGhost, and Strapi can be seamlessly deployed on Vercel, leveraging its performance optimizations and edge caching to deliver fast and dynamic content to users.

APIs and microservices

Vercel's support for serverless functions makes it ideal for hosting APIs and microservices. By learning what is Vercel, developers can deploy serverless functions to handle backend logic and data processing, allowing for a decoupled architecture and improved scalability.

Static sites and landing pages

Vercel is well-suited for hosting static sites and landing pages. With its support for static site generation (SSG) and incremental static regeneration (ISR), Vercel enables developers to build fast and SEO-friendly sites that can be deployed easily and scale effortlessly.

Progressive web apps (PWAs)

Vercel supports the deployment of progressive web apps (PWAs), which are web applications that offer a native app-like experience to users. By exploring what is Vercel and its performance optimizations, developers can create PWAs that load quickly and work reliably across devices.

SaaS applications

Vercel is a popular choice for hosting software-as-a-service (SaaS) applications. Whether you're building a project management tool, a customer relationship management (CRM) system, or a collaboration platform, Vercel's scalability, security, and developer-friendly features make it an ideal platform for deploying SaaS applications.

Media and entertainment platforms

Vercel can host media and entertainment platforms, including streaming services, gaming websites, and multimedia applications. With its global CDN and support for high-performance applications, learning what is Vercel ensures that media-rich content can be delivered to users with low latency and high reliability.

Internal tools and dashboards

Vercel can be used to deploy internal tools, dashboards, and business administration panels. Whether you're building a project management dashboard, a data visualization tool, or an employee portal, Vercel provides the infrastructure and tools needed to deploy and manage internal applications securely.

Read: Exploring The Key Vercel Features And Their Benefits

vercel commerce

Success Stories 

Let's take a closer look at companies that have successfully leveraged Vercel for their web applications: 

The Washington Post 

The Washington Post leverages Vercel to ensure rapid page loads and responsiveness to dynamic data changes. By deploying their frontend on Vercel, they benefit from its global content delivery network, edge caching, and features like Incremental Static Regeneration. 

Learning what is Vercel ensures that their website loads quickly and stays up-to-date with breaking news, providing users with a seamless reading experience even during high-traffic periods.


Sonos, a leader in smart speakers and audio products, aimed to enhance its digital presence by migrating its web applications to Next.js and hosting them on Vercel. The move significantly improved build times, saving developers time and optimizing their digital experience. 

With Next.js's performance features and Vercel's seamless deployment, Sonos achieved faster build processes, streamlined development, and delivered exceptional customer web experiences.


Loom, a video communication platform, balances developer experience with user satisfaction by adopting a headless approach with Next.js on Vercel. This tech stack allows for fast iteration, scalable frontend tooling, and lighter workloads for developers. 

Preview Deployments enable seamless content previewing, while Next.js Image Component, coupled with Vercel's Image Optimization, ensures faster page loads. Learning what is Vercel reflects Loom's commitment to creating exceptional experiences for developers and users, driving innovation and growth.

React: Getting Started With Vercel App: A Guide For Beginners

Best Practices to Start With Vercel 

Starting with Vercel involves several best practices to ensure a smooth and efficient onboarding process. Here are some recommended practices to begin with Vercel:

Start with a simple project

While learning what is Vercel, begin by deploying a simple project or a small application to Vercel to get a feel for the platform and its capabilities. Starting with a smaller project will allow you to experiment with Vercel's deployment process, integrations, and workflows without overwhelming yourself.

Follow Vercel's documentation

Refer to Vercel's comprehensive documentation, guides, and tutorials to learn how to use the platform effectively. The documentation covers everything from getting started with Vercel to advanced deployment strategies, making it an invaluable resource for newcomers.

Use Vercel CLI

While learning what is Vercel, install and use the Vercel Command Line Interface (CLI) to interact with Vercel from your terminal. The Vercel CLI provides powerful commands for deploying, managing, and monitoring your projects, making working with Vercel from your development environment easier.

Leverage Vercel templates

Explore Vercel's project templates and examples to kickstart your development process. Exploring what is Vercel, offers a variety of templates for different frameworks and languages, making it easy to get started with common project setups and configurations.

Set up environment variables

Configure environment variables for your projects to manage sensitive information such as API keys, database credentials, and configuration settings securely. Use Vercel's environment variable support to define and access environment-specific variables in your code.

Implement continuous deployment

Set up continuous deployment pipelines to automate the deployment process for your projects. Integrate Vercel with your version control system (e.g., GitHubGitLab) to automatically trigger deployments when code changes are pushed to your repository.

Optimize performance

Optimize your applications for performance before deploying to Vercel. Learning what is Vercel includes minimizing file sizes, optimizing images, and implementing caching strategies to improve loading times and user experience.

Read: Deploying To Vercel: Step-by-Step Tutorial

Vercel app


Learning what is Vercel is highly beneficial for companies seeking efficient solutions to bolster their online presence in the dynamic digital realm. 

Real-world success stories, including The Washington Post, Sonos, and Loom, attest to Vercel's effectiveness in enhancing digital experiences. Vercel's versatility spans e-commerce, content management, APIs, and more, making it an ideal choice for various applications. 

To start with Vercel, follow best practices such as understanding its features, beginning with simple projects, and optimizing performance. Vercel empowers companies to thrive in the fast-paced digital landscape with speed, reliability, and scalability.

Keep up with Kapsys to learn all about Vercel and so much more!